The April 1st Wall Street Journal reported on a company deal to link the lottery and music industries. Because it was April Fools’ Day, I almost thought the complete idea to be always a big joke.
“In a unique deal that links two ailing industries, EMI Group Ltd. can provide music and memorabilia for new instant-win games designed by Pollard Banknote Ltd., which runs lotteries in 45 states and territories all over the world,” Ethan Smith wrote.
“Pollard, of Winnipeg, Canada, is creating a type of music-themed, scratch-off lottery games that it’s currently marketing to state lotteries,” the Journal reported. “In the newest games, players can win either cash or prizes such as for instance album downloads and ring tones.”
That’s right: it’s no joke.
With 26 years of in the lottery industry, I think I’m qualified to state in no uncertain terms that lotteries partnering with the music giant, EMI Group Ltd., to provide prizes of music and memorabilia for a brand new instant-win scratch-off ticket game is among the worst ideas yet.หวยออนไลน์ จ่ายบาทละพัน
“The concept would be to lure younger players to a pastime that traditionally has appealed to individuals who are around retirement,” the Journal reported. Doug Pollard, vice president of lottery management services at Pollard proceeded to tell the newspaper, the demographic “is growing older every year. That’s been among the big challenges.”
First, let me just say that it’s irresponsible and reprehensible for state lottery officials to entice young adults to gamble. I also know through interviews and research that people buy lottery tickets to win money not prizes — especially not music, nearly all of which may be downloaded free on the Internet.
Pollard told the newspaper that “after growing consistently by around 8 percent annually, lottery-ticket sales fell sharply in lots of states during the 2nd half of 2008.”
When lottery ticket sales decline, lottery officials try desperate way to reverse the decline — usually by changing the quantity field and increasing the odds against winning. They may also alter the division of the prize pool so your greatest percentage of money in the prize pool goes toward paying the very first prize jackpot, leaving almost no money for one other prize categories. Both moves are bad.
Lottery players do nothing like to truly have the number field of the overall game they play changed or tampered with. Germany has received the exact same successful 6/49 game choosing more than five decades — since 1955. Lottery officials generally have an incorrect opinion of these ticket buyers, thinking that they all desire to chase huge jackpots. For this reason, the prize pool is divided in such a way that each game is a jackpot-driven game.
Now that each lottery state has either Powerball or Mega Millions with huge jackpots, one other lotto games their state offers needs to have the maximum percentage of the pay-outs go toward the lower tier prizes, not the jackpot.
The secret that eludes American lottery officials is a lottery player feels like a winner even if winning $20 or $100 from time to time. But with the current structure of prize pools, this happens too seldom.
It’s time to take the April foolery out of such lottery schemes and let real, more frequent winnings in cash attract more players.
The UK Lottery and ELottery Syndicates
The UK Lottery before was only available to play in the United Kingdom. Due to the wide use the Internet receives this Tax Free Lottery has generated interest from throughout the World, a large percent of this via Europe. Once players realize the Jackpot is Tax Free and has seen prizes in excess of 40 Million, this UK Lotto quickly gets added with their to play list.
The UK Lottery had a Romantic Start.
This exciting Lottery opened its doors and sale of Lotto Tickets started on Valentines Day February 1994, with individuals from all around the UK eagerly awaiting the very first draw which happened on the 19th of February. For quite a while this game was widely referred to as the National Lottery, where as today it’s commonly named the UK Lotto or UK Lottery.
This game of chance is played on every Wednesday and Saturday evenings and has television converge by the – BBC TV Channel. Interest in this game has evolved with many individuals and some companies making UK Lottery Syndicates with the Intent to improve their odds of winning a cash prize and to be very much nearer to the Jackpot.
Quite recently the National Lotto released some statistics on their Website stating that it’s 1-4 Syndicates that take the jackpot. Playing this way certainly is apparently the Smarter Way To Play, raising the odds and a share of any Millions is defiantly inviting.
Due to the steady rise and curiosity about UK Lottery Syndicates quite immediately after the release of the National Lotto in early 2002, a company named Virtual World Direct gained Lottery Commission approval and created a game title they called eLottery Syndicates. eLottery gives Lottery Players all around the globe an opportunity to grab among the greatest tax free lump sum prizes in the world.
The eLottery Syndicate gives players better options for playing the UK Lottery and raise odds with a Considerable 733%. As an example in 718 Lotto game draws the eLottery Syndicates have matched 3 balls over 124,000 times. This to date provides total level of over £1,241,200! In prizes which have been paid on 3 balls. As an Affiliate of eLottery your gamble and potential for engaging the jackpot are just 1 in 1.9 million designed to acquiring your ticket in the superstore with likelihoods of 1 in 14 Million.
The eLottery has designed something allowing all Lotto players to partake in a UK Lottery Syndicate very easily, some players will have to check on the laws of the nation they live. eLottery has managed to create numerous system’s for playing lotto games such as the EuroMillions, and numerous high jackpot Spanish Lotteries. Each week with eLottery your UK Lottery Syndicate may have 88 Lottery Lines entered and split over both weekly draws. Players are able to cancel their subscription anytime without any contracts to sign. The winnings will soon be directed at any winning syndicate without having fail and never any deductions made.
Players get their very own e-Lottery website where it’s possible to consider the account winnings, your payments to any games you’re playing, syndicate numbers, you are able to put up a personal profile and easily start to see the draw results. There will certainly not be any have to go and track down other lottery syndicate players to play that is e-Lotteries job.
